Sony Loses $18 On Every Playstation 3 Unit Sold
Playstation 3 sales have been on the rise for quite a while now, however Sony is still losing money on every Playstation 3 unit it sells.
According to The Wall Street Journal, which examined Sony’s fiscal third-quarter financial performance, the company loses 6 cents on “every dollar of PS3 hardware sales.” Considering the PlayStation 3 current retails for $300, we can safely assume then, that the company loses about $18 per unit.
Admittedly, losing money on console sales is typical in the gaming industry. But Sony’s losses have been slightly out of the ordinary. Not only has it been going on since launch, but when the console was released, iSuppli estimated that it cost Sony a whopping $805 to build the PS3.
For its part, Sony isn’t focusing on the past. Sony Chief Financial Officer Nobuyuki Oneda told the Journal that it plans to cut PS3 production costs by “15 percent in the fiscal year ending March 2011.” He said that alone would help the company generate “tens of billions of yen.”
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