Paradox Interactive has announced a new service called GameGadgets, that allows gamers to purchase strategy guides for Paradox games. Online print on-demand service Lulu.com will handle the order processing and printing . First up is a guide to Europa Universalis III: Heir to the Throne.

Paradox CEO Fredrik Wester said in a corporate press release that the company is testing the demand for these game guides.

We consider this an experiment to see what interest people have in physical products related to our games. If it’s successful, we might consider expanding the product line.